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We’ve all heard the saying, “A picture is worth a thousand words.” This is particularly true when selling houses in today’s market. In the past, homebuyers may have relied heavily on agents to pick out homes to show them, many times sight unseen. These days, 92% of people shopping for a new home use the internet, and 98% of those buyers decide if they want to see a house based on photos. Every listing is just one bad picture away from being passed over, instead of fawned over. Showing your home to potential buyers via stellar photography is very important to landing a great offer.
You may think taking pictures of your home means snapping a few shots of your favorite rooms and features with your phone. You know the best qualities, right? But what you value about your home may not be what potential buyers want.
Engaging a professional to photograph your home will give potential buyers a more objective and complete tour of your home.
The longer a listing is on the market, the more difficult it can be to sell. And the longer a home is on the market the lower the sales price is likely to be. Recent statistics show that a home with professionally taken photos sells 50% faster, and probably for a higher price than those with amateur photos. That means more money in less time!
There are millions of house photographs on the internet. Buyers will determine within seconds whether they want to learn more about your home. An experienced home photographer knows how to showcase your home to the best advantage.
Professional photographers have professional eqiupment.. lighting is key. Kitchens and bathrooms may lack natural light but a photographer can correct that with their experience and equipment, making even dim rooms inviting and spacious.
Additionally, residential photographers see beyond can help stage a room to look appealing. They know which angles to shoot from, and how to compose shots.
Professional photographers also edit raw photos to make your home shine. The photographer will provide your listing agent with an array of photos from which to choose.
This answer can vary widely based on a few factors, and maybe a few hundred to a few thousand dollars depending on the number and complexity of photos needed. The cost will depend on how many services you’re requesting, how long the shoot will take them, how large your home is, and if you require drone photos or videos.
The price of home photography will likely be more than offset by the positive impact it has on the timing and price of the sale.
1. Clean Your House -Lovely homes in magazines are spotless. You want your home to be clean, uncluttered, and tidy. You may benefit from a professional deep cleaning prior to your photoshoot. Scrub the baseboards, dust the blinds, and pack away anything that can be pre-packed.
2. Declutter & Depersonalize - potential buyers need to visualize themselves living in your home. So declutter and depersonalize your space as much as you can without making it feel stark. Put away family photos, take magnets off of the fridge, and stow away any items that might make your space feel crowded.
3. Stage Each Room - Inspect each room critically and make it look as welcoming as possible. Open blinds, remove screens, and open curtains. Natural light and a view to the outside makes a room look bigger and more inviting. If your photographs are being taken around a holiday, put away holiday decor that could date your pictures. If your house remains on the market for months, you don’t want to emphasize it with seasonal or holiday photos. Photos should elicit a positive emotional response allowing potential buyers to envision living there and make it their own.
All of our agents have years of experience and training to help you make the best decisions when it comes to photographing a home for listing. Many agents even have preferred photographers they trust to get the job done right.